DÜNN
Concept + brand identity
Angelina Watson
Creative direction
Angelina Watson
Illustrations
Angelina Watson
Tasked with resolving an existing problem in the market of our choice, I set out to fix the shortfalls of storebought crackers and their packaging. No more crushing your crackers; no more ziplock bags with leftovers or creating more waste on top of already wasteful packaging. Host your parties, feed your friends, grab a snack with Dünn – damn delicious crackers.
In three introductory flavours, Dunn comes in a lined seal-proof cardboard cylinder carton, is fully recyclable and packaging you'd be happy to have on display. It fits the same amount of crackers as your average cracker packaging yet looks better and is better.
Created with the party-host in mind, Dünn is formulated to grab the attention of our Leo and Aquarius friends who listen to Alt R&B and Indie pop, loves a good party, fancies spiced rum, funky print tees, and rocks fits we're too scared to try. Dabble in some damn good crackers for a damn good time, play Uno with a Dünn branded set and listen to good tunes by Dünn x Spotify.
In three introductory flavours, Dunn comes in a lined seal-proof cardboard cylinder carton, is fully recyclable and packaging you'd be happy to have on display. It fits the same amount of crackers as your average cracker packaging yet looks better and is better.
Created with the party-host in mind, Dünn is formulated to grab the attention of our Leo and Aquarius friends who listen to Alt R&B and Indie pop, loves a good party, fancies spiced rum, funky print tees, and rocks fits we're too scared to try. Dabble in some damn good crackers for a damn good time, play Uno with a Dünn branded set and listen to good tunes by Dünn x Spotify.