AITHER
Concept + brand identity
Angelina Watson
Creative direction
Angelina Watson
Illustrations
Angelina Watson
In ancient Greece, Aither was a primordial deity embodying the pure upper air that the gods breathed, heavenly and out of this world.
Aither is a concept brand of canned, premixed gins with flavours so fresh and impressive it tastes like nothing in this dimension. Beginning with three introductory flavours named after planets, each flavour of Aither features a pivotal illustration piece. These illustrations are interpretations of lucid dreams I’ve had that appeared particularly out of the ordinary and almost heavenly.
Aither is a concept brand of canned, premixed gins with flavours so fresh and impressive it tastes like nothing in this dimension. Beginning with three introductory flavours named after planets, each flavour of Aither features a pivotal illustration piece. These illustrations are interpretations of lucid dreams I’ve had that appeared particularly out of the ordinary and almost heavenly.